Pay Per Click Calculator

PPC ROI Calculator

Wouldn’t it be great to know what your ROI was going to be ahead of time from pay per click? Well now you can! Just enter the following information, hit calculate, and check out your results.

You can also adjust the figures to see what will increase and decrease and the effect it will have on your ROI.

Note: ROAS is called Value/Cost in AdWords. ROI subtracts the cost of advertising, but ROAS does not.

Monthly Spend $:
Conversion Rate %:
Cost Per Click $:
Average Sale Price $:


ROI = Return On Investment (Gross Profit/Cost)
ROAS = Return On Ad Spend (Revenue/Cost)
Conversion Rate = % Of Visitors Who Buy
CPC = Cost Per Click
Average Sale Price = Value Per Conversion = Revenue Per Conversion

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